Approach in Action
Adaptation of a foster parent recruitment brochure from English to Spanish to include key explanatory information, anticipate additional questions, and ensure the viability of the brochure’s call to action with the intended audience in mind.
CLIENT: A nonprofit coalition of foster care agencies in Michigan
MATERIAL: A foster parent recruitment brochure (print)
INTENDED AUDIENCE: Spanish-speaking adults residing in the county served by the coalition
SPECIAL CONSIDERATIONS: A real need to effectively reach eligible Spanish-speaking adults willing and able to take in children who speak only Spanish
TEAM: Emily Hunsberger of Tertulia, with editing help from Selene Lacayo